"It Really Is About Creating Memories and Moments for People to Connect" -- Jennifer Worthington, Co-Founder and President of Two Dice
Jennifer Worthington Co-Founder and President, Two Dice
Jennifer Worthington
Co-Founder and President, Two Dice
Jennifer Worthington is the co-founder and president of Two Dice, a live entertainment and media company she is building with co-founder and CEO George Kliavkoff, which raised a Series A from Oak View Group in May 2026. A graduate of NYU's Tisch School of the Arts, she rose to senior vice president at Jerry Bruckheimer Films at age 23, working on Armageddon, The Rock, Black Hawk Down, Pirates of the Caribbean, and Remember the Titans. She then opened the Coyote Ugly Saloon on the Las Vegas Strip, which became the highest-grossing bar per square foot in the country within its first week. She co-created the Little Angels children's entertainment franchise with Mark Burnett and Roma Downey at Hearst, and co-founded and served as CEO of PlaySocial, an immersive entertainment brand with locations in Las Vegas and Nashville, before transitioning to the board to launch Two Dice. She grew up in Seattle.
23
Age when Jennifer became SVP at Jerry Bruckheimer Films
$12K
Price paid for the Remember the Titans script every studio had passed on
1 week
Time it took Coyote Ugly to become the highest-grossing bar per square foot in the US
7
Engagements of couples who met at PlaySocial Las Vegas since opening
| Time | Topic |
|---|---|
| 00:00 | Rapid fire -- Biphasic sleep, Wordle at 5:30 AM, Telegram and the Middle East, and Jimmy Buffett as her first concert |
| 07:00 | Growing up in Seattle -- A sheltered, vanilla childhood, film school at NYU, a hysterical crying goodbye from her parents, and why she graduated early because she could not wait to work |
| 13:00 | Breaking into Hollywood -- Hundreds of letters on a word processor with no mentor, 10 days as a personal assistant, and how she skipped a 5-to-7-year process to become a creative executive at Bruckheimer |
| 20:00 | Remember the Titans and the $12,000 script -- Championing a project every studio had passed on, using a discretionary fund for passion projects, and why that movie is still the one everyone brings up first |
| 26:00 | Leaving Hollywood after dropping her daughter on her head -- A hidden pregnancy, maternity leave on mute, a meeting with Carrie Fisher, and the ER moment that made her realize she could not do everything |
| 32:00 | Opening Coyote Ugly three weeks after 9/11 -- A terrible VHS sizzle reel, a casino president who loved it anyway, safes full of cash on night one, and why the bar is still generating enormous revenue for MGM 20 years later |
| 39:00 | Spotlight Live and the murder on the roof -- Karaoke on steroids in Times Square, the wrong location, and the employee crime that shut Jennifer down emotionally and sent her toward Christian children's entertainment |
| 46:00 | Little Angels and the Hearst deal over cocktails -- A children's franchise born from sketches, a chance conversation with George Kliavkoff, and how Mark Burnett and Roma Downey became partners |
| 51:00 | PlaySocial and the immersive entertainment thesis -- 14,000 square feet in Vegas, Nashville's corporate event success, seven engagements, and why large-scale tactile games in a bar work better for everyone than standing around drinking |
| 55:00 | Two Dice and the next decade -- A live events company built around music, sports, and culture, a strict no-asshole investor policy, and why Jen believes this is the most excited she has ever been about any project in her career |
The Seattle Kid Who Could Not Wait to Start Working
Jennifer Worthington grew up in Seattle in what she describes as the most vanilla perfect childhood imaginable. Wonderful parents, wonderful siblings, sports, tennis, a great education, and no trauma she has been able to locate. She is self-aware enough about this to find it slightly suspicious. The contrast between that origin story and the career that followed is not small: Hollywood, Las Vegas, a murder on a rooftop in Times Square, and a Christian children's media company she launched with Mark Burnett and Roma Downey. She is the eldest of three children, nine years older than the next sibling, which gave her both the experience of being an only child and a quasi-maternal relationship with her brother and sister. All three of them became entrepreneurs. Neither of their parents were.
She knew she wanted film school. She applied to USC and NYU's Tisch School of the Arts, got into both, and chose New York to have an experience different from what she would have had staying close to home. She was hysterically crying when her parents left her at the dorm. She graduated early because she was too excited to wait. She moved to LA with no job, no contacts, and no one guiding her, writing hundreds of letters on a word processor to every studio, production company, and producer she could identify. She was a personal assistant for ten days before being offered a job as a creative executive at Jerry Bruckheimer Films. She had skipped the five-to-seven-year process that everyone told her she would need to complete. She was the first person there every morning and the last to leave. She was promoted to vice president. She was 23.
"I think bravery and courage to try things and things that probably I wasn't necessarily qualified for, but to go balls to the wall and try something new. I've had a lot of pivots in my career."
One of her jobs at Bruckheimer was reading scripts and books and recommending which ones to take to Disney, who held the production deal at the time. A script came across her desk about a football coach and a newly integrated high school team in Virginia. Every studio in Hollywood had passed. She loved it, brought it to Jerry Bruckheimer, and they bought it for $12,000 using a discretionary fund reserved for passion projects the studios did not believe in. Remember the Titans became one of the most emotionally resonant films of that era. It is still the movie everyone mentions first when they find out where she worked.
Las Vegas, a Terrible VHS Sizzle Reel, and Opening Three Weeks After 9/11
Jennifer left Bruckheimer Films after Don Simpson's unexpected death and the birth of her daughter, whom she had hidden from everyone on set for six months by wearing large clothes. She was on conference calls from home during maternity leave, putting the baby in the bathroom and turning on the shower to drown out the crying. The final moment came when she was rushing into a meeting with Carrie Fisher, slipped on the floor, and dropped her daughter on her head. The ambulance came. She sat in the emergency room and understood that she could not do the job the way it needed to be done and also be a good mother. She gave notice.
Her husband was in Las Vegas developing real estate. She moved. She lasted one week as a stay-at-home mother before she was losing her mind. At a Gymboree class she met a woman who had left Disney's international marketing division for the same reason. Coyote Ugly was about to come out with a $30 million marketing campaign. Jennifer had produced the film. She had never worked in a bar. She called casino after casino with her new partner and a VHS sizzle reel she now describes as terrible. A hotel president at New York-New York on the Strip named Felix Rapoport watched it and told her he loved it, gave her a piece of real estate, and said to see what she could do. She opened three weeks after September 11, 2001. Within a week, the bar was the highest-grossing bar per square foot in the country. On opening night, the safes were full and the team was stuffing cash into their shirts and running it to the trunks of their cars.
"We became within a week the highest grossing bar per square foot in the country. We, on our opening weekend, there was so much cash that we were shoving the cash in our shirts and running it to the trunk of our cars because all of our safes were full."
The bar is still operating 20 years later, now owned by MGM, still doing enormous business. The women she hired as bartenders in 2001, some of whom were earning $160,000 a year in tips alone, are still there. Jennifer sold her stake and moved on, opening additional concepts on the Las Vegas Strip before raising money for Spotlight Live in Times Square, an immersive karaoke experience with a live band, backup dancers, a Sony Records deal, and a Comcast channel. She believes the concept was five years too early and in the wrong location. Then one of her employees murdered a customer on the rooftop. She does not talk about it often. She has chills bringing it up on this episode. It shut her down emotionally for a significant period and sent her in an entirely new direction.
Christian Children's Media, PlaySocial, and the No-Asshole Policy at Two Dice
Through a mentor named Rob Wiesenthal, former CFO of Sony Americas, Jennifer was introduced to George Kliavkoff over drinks at a time when Kliavkoff was a senior executive at Hearst. She had developed a concept for a children's Christian entertainment brand called Little Angels, which she pitched with sketches on paper and a rough sizzle reel. Hearst bought it. She partnered with Mark Burnett and Roma Downey, who were producing the Bible series, and built Little Angels into a multi-platform franchise across home video, digital games, books, and plush toys. She eventually left Hearst and started watching what was happening in immersive entertainment, sold the concept that became PlaySocial to MGM, and opened the first location at the Luxor in Las Vegas.
PlaySocial is a 14,000-square-foot venue full of large-scale tactile games designed for groups of adults, built before immersive and experiential became industry buzzwords. All games except one require multiple players. The model is built on the observation that 50% of men claim they have no friends, that most people no longer have a default community gathering place, and that standing around a bar making small talk is an increasingly unappealing proposition. The Nashville location, which opened more recently, has become a major corporate events venue. Seven couples have gotten engaged after meeting at the Las Vegas location. Jennifer transitioned to the board and hired a CEO from Merlin Entertainment and Legoland to scale the concept nationally.
"Everything I've touched is really centered around entertainment and creating memories for people. And whether that was in a movie theater or a bar or an immersive experience, but it really is about creating memories and moments for people to connect."
Two Dice is Jennifer's current chapter and, she says, the project she is most excited about in her entire career. She is building it with George Kliavkoff, who was commissioner of the Pac-12 Conference and before that president of entertainment and sports for MGM Resorts, where he oversaw more than 35 arenas, theaters, and showrooms, and before that was NBC Universal's first chief digital officer and co-created Hulu. Two Dice is a live events company focused on music, sports, and culture, designed around multi-day tentpole events and traveling formats built on people's deepest fandom communities. Before launching the first four projects, Jennifer and Kliavkoff agreed on a no-asshole policy for investors and partners. She describes this as non-negotiable after the dynamics she experienced in prior partnerships. Two Dice has since raised a Series A strategic investment from Oak View Group.
5 Key Takeaways
🎬
The scripts everyone else passed on can be the ones that matter most
Jennifer championed Remember the Titans at Bruckheimer when every studio in Hollywood had passed, bought it for $12,000 using a passion-project fund, and it became the film she is most asked about 25 years later. Consensus is not a reliable signal for quality.
🎯
The zero-to-one stage is a distinct skill set -- know if it is yours
Jennifer describes herself as undiagnosed ADHD with a core strength in creative ideation and early execution. She is explicit that the long-term operational phase of a concept is not where she adds her highest value, and that recognizing this has shaped every transition in her career.
🤝
Have the hard investor conversation before you take the money
Before launching Two Dice, Jennifer and George Kliavkoff agreed explicitly on a no-asshole policy, covering the things that go wrong in partnerships: money, work ethic, complementary roles, and the kind of brutally honest communication they both require. She describes this as a direct lesson from difficult prior dynamics.
🏙️
Location is a product decision, not a secondary consideration
Jennifer believes Spotlight Live in Times Square failed partly because people in tourist destinations seek familiar brands, not discovery. She says she should have opened the concept in Las Vegas, and the lesson has shaped how she thinks about venue selection for Two Dice.
🎉
The antidote to screen culture is designed shared experience
PlaySocial and Two Dice are both built on the same thesis: people are losing the default community spaces where connection happened, and live experience designed around fandom, competition, and laughter is how you give it back to them. Jennifer calls this a direct contraplay to AI and digital screen culture.
Jennifer Worthington Two Dice George Kliavkoff PlaySocial Jerry Bruckheimer Films Coyote Ugly Saloon Remember the Titans What Fuels You Shauna Swerland Fuel Talent Live Entertainment Immersive Entertainment Female Founder NYU Tisch Hollywood Las Vegas Mark Burnett Oak View Group Seattle Entrepreneurship Community and Connection Career Pivots
Frequently Asked Questions
Who is Jennifer Worthington and what is Two Dice?
Jennifer Worthington is the co-founder and president of Two Dice, a live entertainment and media company she is building with co-founder and CEO George Kliavkoff, which secured a Series A strategic investment from Oak View Group in May 2026. Two Dice creates live experience platforms around music, sports, and culture designed to deepen fan engagement and build community. Jennifer previously rose to SVP at Jerry Bruckheimer Films at 23, opened the Coyote Ugly Saloon on the Las Vegas Strip, co-created the Little Angels children's franchise with Mark Burnett and Roma Downey at Hearst, and co-founded PlaySocial, an immersive entertainment brand with locations in Las Vegas and Nashville.
How did Jennifer Worthington break into the film industry?
Jennifer told Shauna Swerland on What Fuels You that she had no mentor, no contacts, and no connections when she moved to Los Angeles after graduating early from NYU's Tisch School of the Arts. She wrote hundreds of letters on a word processor to every studio and production company she could identify. A VP at Don Simpson and Jerry Bruckheimer responded to her letter and brought her in for three interviews, ultimately passing because he thought she would be bored as an assistant. Days later, Linda Bruckheimer's office called about a personal assistant role. She took it. Two weeks after starting, the creative executive role she had originally wanted opened up and she was offered it, skipping a process that normally takes five to seven years.
How did the Coyote Ugly Saloon in Las Vegas become successful so quickly?
Jennifer Worthington described on What Fuels You how she opened the Coyote Ugly Saloon at New York-New York on the Las Vegas Strip just three weeks after September 11, 2001, with no prior bar or hospitality experience, a partner whose husband had some industry background, and a VHS sizzle reel she now describes as terrible. The bar became the highest-grossing bar per square foot in the country within its first week. She attributed the success to creating a genuinely immersive experience that gave customers, especially women, a moment of feeling free and celebrated regardless of how they looked, at a time when that kind of designed liberation was rare in the hospitality industry.
What is PlaySocial and how does it work?
PlaySocial is an immersive entertainment concept Jennifer Worthington co-founded and led as CEO, with locations at the Luxor in Las Vegas and in Nashville. She described it on What Fuels You as a venue filled with large-scale tactile games designed for groups of adults, structured as though guests have walked into a live game show inside a bar. Almost all games require multiple players. Experiences run 60 to 90 minutes and are designed to create bonds between participants through shared laughter and light competition. Jennifer transitioned to the board when she launched Two Dice, and the new CEO has been expanding the footprint with larger store formats in new cities.
What is Jennifer Worthington's philosophy on partnerships and investors?
On What Fuels You, Jennifer described having some difficult partnership dynamics in past ventures and said she and George Kliavkoff began Two Dice with an explicit no-asshole policy on investors and partners. Before raising any capital, she said they had brutally honest conversations covering money, work ethic, complementary skill sets, and decision-making dynamics, and agreed they were willing to turn down opportunity if it meant working with people who did not meet that standard. She described their relationship as built on direct honesty that does not work for everyone but works well for both of them.
Jennifer Worthington Co-Founder and President, Two Dice
Jennifer Worthington
Co-Founder and President, Two Dice
Jennifer Worthington is the co-founder and president of Two Dice, a live entertainment and media company she is building with co-founder and CEO George Kliavkoff, which raised a Series A from Oak View Group in May 2026. A graduate of NYU's Tisch School of the Arts, she rose to senior vice president at Jerry Bruckheimer Films at age 23, working on Armageddon, The Rock, Black Hawk Down, Pirates of the Caribbean, and Remember the Titans. She then opened the Coyote Ugly Saloon on the Las Vegas Strip, which became the highest-grossing bar per square foot in the country within its first week. She co-created the Little Angels children's entertainment franchise with Mark Burnett and Roma Downey at Hearst, and co-founded and served as CEO of PlaySocial, an immersive entertainment brand with locations in Las Vegas and Nashville, before transitioning to the board to launch Two Dice. She grew up in Seattle.
23
Age when Jennifer became SVP at Jerry Bruckheimer Films
$12K
Price paid for the Remember the Titans script every studio had passed on
1 week
Time it took Coyote Ugly to become the highest-grossing bar per square foot in the US
7
Engagements of couples who met at PlaySocial Las Vegas since opening
| Time | Topic |
|---|---|
| 00:00 | Rapid fire -- Biphasic sleep, Wordle at 5:30 AM, Telegram and the Middle East, and Jimmy Buffett as her first concert |
| 07:00 | Growing up in Seattle -- A sheltered, vanilla childhood, film school at NYU, a hysterical crying goodbye from her parents, and why she graduated early because she could not wait to work |
| 13:00 | Breaking into Hollywood -- Hundreds of letters on a word processor with no mentor, 10 days as a personal assistant, and how she skipped a 5-to-7-year process to become a creative executive at Bruckheimer |
| 20:00 | Remember the Titans and the $12,000 script -- Championing a project every studio had passed on, using a discretionary fund for passion projects, and why that movie is still the one everyone brings up first |
| 26:00 | Leaving Hollywood after dropping her daughter on her head -- A hidden pregnancy, maternity leave on mute, a meeting with Carrie Fisher, and the ER moment that made her realize she could not do everything |
| 32:00 | Opening Coyote Ugly three weeks after 9/11 -- A terrible VHS sizzle reel, a casino president who loved it anyway, safes full of cash on night one, and why the bar is still generating enormous revenue for MGM 20 years later |
| 39:00 | Spotlight Live and the murder on the roof -- Karaoke on steroids in Times Square, the wrong location, and the employee crime that shut Jennifer down emotionally and sent her toward Christian children's entertainment |
| 46:00 | Little Angels and the Hearst deal over cocktails -- A children's franchise born from sketches, a chance conversation with George Kliavkoff, and how Mark Burnett and Roma Downey became partners |
| 51:00 | PlaySocial and the immersive entertainment thesis -- 14,000 square feet in Vegas, Nashville's corporate event success, seven engagements, and why large-scale tactile games in a bar work better for everyone than standing around drinking |
| 55:00 | Two Dice and the next decade -- A live events company built around music, sports, and culture, a strict no-asshole investor policy, and why Jen believes this is the most excited she has ever been about any project in her career |
The Seattle Kid Who Could Not Wait to Start Working
Jennifer Worthington grew up in Seattle in what she describes as the most vanilla perfect childhood imaginable. Wonderful parents, wonderful siblings, sports, tennis, a great education, and no trauma she has been able to locate. She is self-aware enough about this to find it slightly suspicious. The contrast between that origin story and the career that followed is not small: Hollywood, Las Vegas, a murder on a rooftop in Times Square, and a Christian children's media company she launched with Mark Burnett and Roma Downey. She is the eldest of three children, nine years older than the next sibling, which gave her both the experience of being an only child and a quasi-maternal relationship with her brother and sister. All three of them became entrepreneurs. Neither of their parents were.
She knew she wanted film school. She applied to USC and NYU's Tisch School of the Arts, got into both, and chose New York to have an experience different from what she would have had staying close to home. She was hysterically crying when her parents left her at the dorm. She graduated early because she was too excited to wait. She moved to LA with no job, no contacts, and no one guiding her, writing hundreds of letters on a word processor to every studio, production company, and producer she could identify. She was a personal assistant for ten days before being offered a job as a creative executive at Jerry Bruckheimer Films. She had skipped the five-to-seven-year process that everyone told her she would need to complete. She was the first person there every morning and the last to leave. She was promoted to vice president. She was 23.
"I think bravery and courage to try things and things that probably I wasn't necessarily qualified for, but to go balls to the wall and try something new. I've had a lot of pivots in my career."
One of her jobs at Bruckheimer was reading scripts and books and recommending which ones to take to Disney, who held the production deal at the time. A script came across her desk about a football coach and a newly integrated high school team in Virginia. Every studio in Hollywood had passed. She loved it, brought it to Jerry Bruckheimer, and they bought it for $12,000 using a discretionary fund reserved for passion projects the studios did not believe in. Remember the Titans became one of the most emotionally resonant films of that era. It is still the movie everyone mentions first when they find out where she worked.
Las Vegas, a Terrible VHS Sizzle Reel, and Opening Three Weeks After 9/11
Jennifer left Bruckheimer Films after Don Simpson's unexpected death and the birth of her daughter, whom she had hidden from everyone on set for six months by wearing large clothes. She was on conference calls from home during maternity leave, putting the baby in the bathroom and turning on the shower to drown out the crying. The final moment came when she was rushing into a meeting with Carrie Fisher, slipped on the floor, and dropped her daughter on her head. The ambulance came. She sat in the emergency room and understood that she could not do the job the way it needed to be done and also be a good mother. She gave notice.
Her husband was in Las Vegas developing real estate. She moved. She lasted one week as a stay-at-home mother before she was losing her mind. At a Gymboree class she met a woman who had left Disney's international marketing division for the same reason. Coyote Ugly was about to come out with a $30 million marketing campaign. Jennifer had produced the film. She had never worked in a bar. She called casino after casino with her new partner and a VHS sizzle reel she now describes as terrible. A hotel president at New York-New York on the Strip named Felix Rapoport watched it and told her he loved it, gave her a piece of real estate, and said to see what she could do. She opened three weeks after September 11, 2001. Within a week, the bar was the highest-grossing bar per square foot in the country. On opening night, the safes were full and the team was stuffing cash into their shirts and running it to the trunks of their cars.
"We became within a week the highest grossing bar per square foot in the country. We, on our opening weekend, there was so much cash that we were shoving the cash in our shirts and running it to the trunk of our cars because all of our safes were full."
The bar is still operating 20 years later, now owned by MGM, still doing enormous business. The women she hired as bartenders in 2001, some of whom were earning $160,000 a year in tips alone, are still there. Jennifer sold her stake and moved on, opening additional concepts on the Las Vegas Strip before raising money for Spotlight Live in Times Square, an immersive karaoke experience with a live band, backup dancers, a Sony Records deal, and a Comcast channel. She believes the concept was five years too early and in the wrong location. Then one of her employees murdered a customer on the rooftop. She does not talk about it often. She has chills bringing it up on this episode. It shut her down emotionally for a significant period and sent her in an entirely new direction.
Christian Children's Media, PlaySocial, and the No-Asshole Policy at Two Dice
Through a mentor named Rob Wiesenthal, former CFO of Sony Americas, Jennifer was introduced to George Kliavkoff over drinks at a time when Kliavkoff was a senior executive at Hearst. She had developed a concept for a children's Christian entertainment brand called Little Angels, which she pitched with sketches on paper and a rough sizzle reel. Hearst bought it. She partnered with Mark Burnett and Roma Downey, who were producing the Bible series, and built Little Angels into a multi-platform franchise across home video, digital games, books, and plush toys. She eventually left Hearst and started watching what was happening in immersive entertainment, sold the concept that became PlaySocial to MGM, and opened the first location at the Luxor in Las Vegas.
PlaySocial is a 14,000-square-foot venue full of large-scale tactile games designed for groups of adults, built before immersive and experiential became industry buzzwords. All games except one require multiple players. The model is built on the observation that 50% of men claim they have no friends, that most people no longer have a default community gathering place, and that standing around a bar making small talk is an increasingly unappealing proposition. The Nashville location, which opened more recently, has become a major corporate events venue. Seven couples have gotten engaged after meeting at the Las Vegas location. Jennifer transitioned to the board and hired a CEO from Merlin Entertainment and Legoland to scale the concept nationally.
"Everything I've touched is really centered around entertainment and creating memories for people. And whether that was in a movie theater or a bar or an immersive experience, but it really is about creating memories and moments for people to connect."
Two Dice is Jennifer's current chapter and, she says, the project she is most excited about in her entire career. She is building it with George Kliavkoff, who was commissioner of the Pac-12 Conference and before that president of entertainment and sports for MGM Resorts, where he oversaw more than 35 arenas, theaters, and showrooms, and before that was NBC Universal's first chief digital officer and co-created Hulu. Two Dice is a live events company focused on music, sports, and culture, designed around multi-day tentpole events and traveling formats built on people's deepest fandom communities. Before launching the first four projects, Jennifer and Kliavkoff agreed on a no-asshole policy for investors and partners. She describes this as non-negotiable after the dynamics she experienced in prior partnerships. Two Dice has since raised a Series A strategic investment from Oak View Group.
5 Key Takeaways
🎬
The scripts everyone else passed on can be the ones that matter most
Jennifer championed Remember the Titans at Bruckheimer when every studio in Hollywood had passed, bought it for $12,000 using a passion-project fund, and it became the film she is most asked about 25 years later. Consensus is not a reliable signal for quality.
🎯
The zero-to-one stage is a distinct skill set -- know if it is yours
Jennifer describes herself as undiagnosed ADHD with a core strength in creative ideation and early execution. She is explicit that the long-term operational phase of a concept is not where she adds her highest value, and that recognizing this has shaped every transition in her career.
🤝
Have the hard investor conversation before you take the money
Before launching Two Dice, Jennifer and George Kliavkoff agreed explicitly on a no-asshole policy, covering the things that go wrong in partnerships: money, work ethic, complementary roles, and the kind of brutally honest communication they both require. She describes this as a direct lesson from difficult prior dynamics.
🏙️
Location is a product decision, not a secondary consideration
Jennifer believes Spotlight Live in Times Square failed partly because people in tourist destinations seek familiar brands, not discovery. She says she should have opened the concept in Las Vegas, and the lesson has shaped how she thinks about venue selection for Two Dice.
🎉
The antidote to screen culture is designed shared experience
PlaySocial and Two Dice are both built on the same thesis: people are losing the default community spaces where connection happened, and live experience designed around fandom, competition, and laughter is how you give it back to them. Jennifer calls this a direct contraplay to AI and digital screen culture.
Jennifer Worthington Two Dice George Kliavkoff PlaySocial Jerry Bruckheimer Films Coyote Ugly Saloon Remember the Titans What Fuels You Shauna Swerland Fuel Talent Live Entertainment Immersive Entertainment Female Founder NYU Tisch Hollywood Las Vegas Mark Burnett Oak View Group Seattle Entrepreneurship Community and Connection Career Pivots
Frequently Asked Questions
Who is Jennifer Worthington and what is Two Dice?
Jennifer Worthington is the co-founder and president of Two Dice, a live entertainment and media company she is building with co-founder and CEO George Kliavkoff, which secured a Series A strategic investment from Oak View Group in May 2026. Two Dice creates live experience platforms around music, sports, and culture designed to deepen fan engagement and build community. Jennifer previously rose to SVP at Jerry Bruckheimer Films at 23, opened the Coyote Ugly Saloon on the Las Vegas Strip, co-created the Little Angels children's franchise with Mark Burnett and Roma Downey at Hearst, and co-founded PlaySocial, an immersive entertainment brand with locations in Las Vegas and Nashville.
How did Jennifer Worthington break into the film industry?
Jennifer told Shauna Swerland on What Fuels You that she had no mentor, no contacts, and no connections when she moved to Los Angeles after graduating early from NYU's Tisch School of the Arts. She wrote hundreds of letters on a word processor to every studio and production company she could identify. A VP at Don Simpson and Jerry Bruckheimer responded to her letter and brought her in for three interviews, ultimately passing because he thought she would be bored as an assistant. Days later, Linda Bruckheimer's office called about a personal assistant role. She took it. Two weeks after starting, the creative executive role she had originally wanted opened up and she was offered it, skipping a process that normally takes five to seven years.
How did the Coyote Ugly Saloon in Las Vegas become successful so quickly?
Jennifer Worthington described on What Fuels You how she opened the Coyote Ugly Saloon at New York-New York on the Las Vegas Strip just three weeks after September 11, 2001, with no prior bar or hospitality experience, a partner whose husband had some industry background, and a VHS sizzle reel she now describes as terrible. The bar became the highest-grossing bar per square foot in the country within its first week. She attributed the success to creating a genuinely immersive experience that gave customers, especially women, a moment of feeling free and celebrated regardless of how they looked, at a time when that kind of designed liberation was rare in the hospitality industry.
What is PlaySocial and how does it work?
PlaySocial is an immersive entertainment concept Jennifer Worthington co-founded and led as CEO, with locations at the Luxor in Las Vegas and in Nashville. She described it on What Fuels You as a venue filled with large-scale tactile games designed for groups of adults, structured as though guests have walked into a live game show inside a bar. Almost all games require multiple players. Experiences run 60 to 90 minutes and are designed to create bonds between participants through shared laughter and light competition. Jennifer transitioned to the board when she launched Two Dice, and the new CEO has been expanding the footprint with larger store formats in new cities.
What is Jennifer Worthington's philosophy on partnerships and investors?
On What Fuels You, Jennifer described having some difficult partnership dynamics in past ventures and said she and George Kliavkoff began Two Dice with an explicit no-asshole policy on investors and partners. Before raising any capital, she said they had brutally honest conversations covering money, work ethic, complementary skill sets, and decision-making dynamics, and agreed they were willing to turn down opportunity if it meant working with people who did not meet that standard. She described their relationship as built on direct honesty that does not work for everyone but works well for both of them.
